Leading up to the year 2020 the Optical industry was feeling good. ‘2020’ seemed to be a positive omen for us and we were in full swing looking toward a more stabilised future than that of the last few years. None of us would have expected to be in the uncertain position we are in … More The Optical Landscape post COVID-19
Today’s post is based on my experiences which are mostly from within the optical industry, but could applied to anyone that purchases basically anything from a store. When I started out in optics I was taught all about ‘Customer Service’ and what that meant. ‘The customer is always right’ etc was used as if it … More Customer Service or Customer Care?