2020 has been a year that has changed the way we all do business. How we communicate with our customers is more important than ever, and during the spike of the COVID-19 pandemic most business’ scrambled to figure out how to best utilize the communication avenues they already had in place. The jump to using … More Social Media Assistance Packages
Time for the truth – Even though I have been in this industry for 17 years now, even my mum still argues this point with me: “Wearing glasses will make your vision worse“ It’s a very common thought amongst people that need or get glasses for the first time, and I actually completely understand where … More Does wearing glasses make my vision worse?
If you do know what a PD is, you probably know where I’m going with this. If you don’t, it’s VERY important that you keep reading! Let me start by saying, If you don’t know what PD stands for If you’ve never had this measurement taken professionally before If you actually care about the health … More Time to talk PD’s
One of the most common questions I get asked by people who need a new frame is: “Where do I start?” as their terrified faces scan the walls of frames in front of them. What annoys me is when some salespeople/ dispensers/ opticians at this point, head straight to the frames and THEY start picking … More Where to start when looking for new Eyewear
Your glasses should feel like they represent your personality. It’s honestly as easy as that! If you have to talk yourself into the look of a particular frame, it’s simply not the right frame for you. On the other hand, don’t be afraid to try on styles that you wouldn’t normally be attracted to, you’d … More The ‘Right’ One
Ok, so this is going to be obvious for some of you, but I know there are plenty of people out there that need to know this – I get asked every day! Know what you’re buying class #1 is in session, it’s time to get the basics right. What type of lenses am I … More Lens types