Customer Service or Customer Care?

Today’s post is based on my experiences which are mostly from within the optical industry, but could applied to anyone that purchases basically anything from a store. When I started out in optics I was taught all about ‘Customer Service’ and what that meant. ‘The customer is always right’ etc was used as if it […]

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Life as an Optical Dispenser

Over my years in this industry I’ve found that most Optical Dispensers (Opticians) ‘fell’ into this job – I’m sure that there are some people out there that planned it, but the majority of us had no idea that we would end up in this profession until it happened. And I for one wouldn’t change […]

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