The Eyewear Girl: Australian Eyewear Advocate

Say the word ‘Influencer’ and you get a very mixed reaction from almost every audience. The most well known type of influencer is a fashion or travel influencer, who you see sharing stunning pictures every day in the world’s most exotic places, and wearing the latest fashion trends and making their pages look like a … More The Eyewear Girl: Australian Eyewear Advocate

Titanium Frames

When purchasing eyewear there are many things to consider. Size, style, colour and comfort just to name a few. The materials the frames are made from have a huge impact on not only the design, but also the fit and weight of the frame. Today we are going to take a quick look at the … More Titanium Frames

Avanti Sun

The Brand ‘Avanti’ is very well known across the Australian optical industry as an affordable, colourful and durable option for independent practices. For years it has been on shelves as a respected addition to a stores range, with on trend shapes, a variety of colours and something that a dispenser would not be discouraged from … More Avanti Sun

A Rodenstock Rebel

Rodenstock are currently re-inventing themselves. Successfully. I was really impressed with their new collections and marketing campaign on show at Omega, they’re definitely not the same Rodenstock I remember. Rodenstock are focusing their new collections on their heritage- which is extremely rich in design and optical fashion-with an emphasis on vintage detailing, on-trend retro shapes … More A Rodenstock Rebel

O=MEGA19 – Australia’s biggest Eyewear show yet

Leading up to O=Mega2019, we were told this was going to be Australia’s biggest eyewear event ever. And they weren’t wrong. From opening on the Friday, there was a real buzz of excitement that has been missing from the Australian Industry for quite a while. With a record breaking number of exhibitors as well as … More O=MEGA19 – Australia’s biggest Eyewear show yet