Summer Shields by Childe

Last year I came across Australian Brand Childe and instantly fell in love with their collection, their story and their determination to do things their way. My collection of Sunglasses from them has steadily grown over the last 12 months so you can imagine how excited I was when I saw them pushing the boundaries – […]

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Life as an Optical Dispenser

Over my years in this industry I’ve found that most Optical Dispensers (Opticians) ‘fell’ into this job – I’m sure that there are some people out there that planned it, but the majority of us had no idea that we would end up in this profession until it happened. And I for one wouldn’t change […]

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Trending: Mirror lenses

With the sunglass season heading our way FAST, it’s time we start taking a look at what will be trending this summer. And what better place to start than with a trend seen everywhere in Eyewear right now: Mirror lenses. Also known as ‘flash’ or ‘iridium’, this is actually a reflective coating on the front […]

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Enhance your style with RAEN

The Raen customer is not a trendsetter. They’re not looking at fashion sites, or stressing over how many likes or followers they have on Instagram. The Raen customer is outside enjoying life. They’re exploring, laughing, creating and being uniquely themselves. They’re the type of people that always look stylish because they are true to themselves. […]

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The Eyewear Girl: Australian Eyewear Advocate

Say the word ‘Influencer’ and you get a very mixed reaction from almost every audience. The most well known type of influencer is a fashion or travel influencer, who you see sharing stunning pictures every day in the world’s most exotic places, and wearing the latest fashion trends and making their pages look like a […]

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Avanti Sun

The Brand ‘Avanti’ is very well known across the Australian optical industry as an affordable, colourful and durable option for independent practices. For years it has been on shelves as a respected addition to a stores range, with on trend shapes, a variety of colours and something that a dispenser would not be discouraged from […]

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Francis Klein -Generational Gems

Are you one of those people that struggles to find that ‘perfect’ frame? Are there never enough embellishments, or details on the frames in store? Then this is one brand you need to look into. With Francis Klein you can select the shape, colour, hand detail and embellishment level on every single piece. Founded by […]

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