Frame fit: Nose pads

When helping customers select a new frame it seems that there are only ever two types of people – those who want notepads, and those who definitely don’t! These days with the amount of metal frames being made  – and made well! – it’s time we had a little talk about how to wear them. […]

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Keep an eye on: Megan Stewart from Smec Eyewear

In an Industry that has had turbulent times over the last few years here in Australia, it is refreshing when you find someone doing something unique and pushing the boundaries. Not many young people I know would consider going into designing Eyewear, and if they did, they would be quickly led into the mass-produced companies […]

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Why rimless? W.EYE not?

It’s a crazy time out there in the world of optics. Yet underneath the everyday orders, sales and repairs, little stories are being told about new and exciting things to come. About people trying new things and no longer settling for what we are used to in Australian Optics. W.EYE is a collection of rimless […]

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Life as an Optical Dispenser

Over my years in this industry I’ve found that most Optical Dispensers (Opticians) ‘fell’ into this job – I’m sure that there are some people out there that planned it, but the majority of us had no idea that we would end up in this profession until it happened. And I for one wouldn’t change […]

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5 min intro: Booth and Bruce

“The amount of time and effort you put into selecting your eyewear is mirrored by how you feel when you wear it. It’s like buying a pair of pants from a sales bin, vs getting custom fitted at a boutique. You get what you pay for and your face will show it every time you […]

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Enhance your style with RAEN

The Raen customer is not a trendsetter. They’re not looking at fashion sites, or stressing over how many likes or followers they have on Instagram. The Raen customer is outside enjoying life. They’re exploring, laughing, creating and being uniquely themselves. They’re the type of people that always look stylish because they are true to themselves. […]

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The Eyewear Girl: Australian Eyewear Advocate

Say the word ‘Influencer’ and you get a very mixed reaction from almost every audience. The most well known type of influencer is a fashion or travel influencer, who you see sharing stunning pictures every day in the world’s most exotic places, and wearing the latest fashion trends and making their pages look like a […]

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