Frame fit: Nose pads

When helping customers select a new frame it seems that there are only ever two types of people – those who want notepads, and those who definitely don’t! These days with the amount of metal frames being made  – and made well! – it’s time we had a little talk about how to wear them. […]

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Do you need High Index lenses?

When it comes to prescription glasses, a lot of consumers are still in the dark. There is a lot of terminology that is used in the Optometry practice to describe products and procedures, which often aren’t explained as thoroughly as they should be. A lot of this is around prescription lenses, and the options each […]

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Customer Service or Customer Care?

Today’s post is based on my experiences which are mostly from within the optical industry, but could applied to anyone that purchases basically anything from a store. When I started out in optics I was taught all about ‘Customer Service’ and what that meant. ‘The customer is always right’ etc was used as if it […]

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Life as an Optical Dispenser

Over my years in this industry I’ve found that most Optical Dispensers (Opticians) ‘fell’ into this job – I’m sure that there are some people out there that planned it, but the majority of us had no idea that we would end up in this profession until it happened. And I for one wouldn’t change […]

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Would you like fries with that?

Ah lens ‘extra’s’. Apparently we all need every single one of these lens ‘ad-ons’ no-matter what our prescription is, or what we use them for. Well, it’s time for me to myth-bust, and tell you that it’s simply not true. Unfortunately in our industry these days there is a culture (especially in the big groups […]

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The Eyewear Girl: Australian Eyewear Advocate

Say the word ‘Influencer’ and you get a very mixed reaction from almost every audience. The most well known type of influencer is a fashion or travel influencer, who you see sharing stunning pictures every day in the world’s most exotic places, and wearing the latest fashion trends and making their pages look like a […]

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Your Customers’ Inner Voice

(Side Note: Optical Dispenser is the Australian term for Optician.) These days Being an Optical Dispenser in Australia in 2019 is extremely underrated. Not only do we deal with the day to day running of a store, keeping up with changes within the industry, health care policies and procedures, fashion and new products (all fun […]

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