Rodenstock are currently re-inventing themselves.
Successfully.
I was really impressed with their new collections and marketing campaign on show at Omega, they’re definitely not the same Rodenstock I remember.
Rodenstock are focusing their new collections on their heritage- which is extremely rich in design and optical fashion-with an emphasis on vintage detailing, on-trend retro shapes and a colour palette that raises the eye in the right way.
Of course I instantly fell in love with this cats eye model which is available from Aug in Australia. It’s actually optical model R5329 with a grey lens with silver mirror- absolutely stunning.
Beautifully slimline and lightweight to wear, this model is an instant classic for those that love the lift of the iconic 50’s shape. A little Jackie O, a little matrix this is certainly unexpected from Rodenstock.
Another win is that this campaign features the first female model in the history of the companies eyewear marketing. A little late to the party, but better late than never. And it is a truly beautiful campaign.
If you haven’t seen the Rodenstock collection in a while, it might be time to make that call.
The Eyewear Girl x
