Do you need High Index lenses?

When it comes to prescription glasses, a lot of consumers are still in the dark. There is a lot of terminology that is used in the Optometry practice to describe products and procedures, which often aren’t explained as thoroughly as they should be. A lot of this is around prescription lenses, and the options each […]

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Customer Service or Customer Care?

Today’s post is based on my experiences which are mostly from within the optical industry, but could applied to anyone that purchases basically anything from a store. When I started out in optics I was taught all about ‘Customer Service’ and what that meant. ‘The customer is always right’ etc was used as if it […]

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Keep an eye on: Megan Stewart from Smec Eyewear

In an Industry that has had turbulent times over the last few years here in Australia, it is refreshing when you find someone doing something unique and pushing the boundaries. Not many young people I know would consider going into designing Eyewear, and if they did, they would be quickly led into the mass-produced companies […]

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Why rimless? W.EYE not?

It’s a crazy time out there in the world of optics. Yet underneath the everyday orders, sales and repairs, little stories are being told about new and exciting things to come. About people trying new things and no longer settling for what we are used to in Australian Optics. W.EYE is a collection of rimless […]

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Life as an Optical Dispenser

Over my years in this industry I’ve found that most Optical Dispensers (Opticians) ‘fell’ into this job – I’m sure that there are some people out there that planned it, but the majority of us had no idea that we would end up in this profession until it happened. And I for one wouldn’t change […]

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Would you like fries with that?

Ah lens ‘extra’s’. Apparently we all need every single one of these lens ‘ad-ons’ no-matter what our prescription is, or what we use them for. Well, it’s time for me to myth-bust, and tell you that it’s simply not true. Unfortunately in our industry these days there is a culture (especially in the big groups […]

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5 min intro: Booth and Bruce

“The amount of time and effort you put into selecting your eyewear is mirrored by how you feel when you wear it. It’s like buying a pair of pants from a sales bin, vs getting custom fitted at a boutique. You get what you pay for and your face will show it every time you […]

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