Would you like fries with that?

Ah lens ‘extra’s’. Apparently we all need every single one of these lens ‘ad-ons’ no-matter what our prescription is, or what we use them for. Well, it’s time for me to myth-bust, and tell you that it’s simply not true. Unfortunately in our industry these days there is a culture (especially in the big groups […]

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5 min intro: Booth and Bruce

“The amount of time and effort you put into selecting your eyewear is mirrored by how you feel when you wear it. It’s like buying a pair of pants from a sales bin, vs getting custom fitted at a boutique. You get what you pay for and your face will show it every time you […]

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Trending: Mirror lenses

With the sunglass season heading our way FAST, it’s time we start taking a look at what will be trending this summer. And what better place to start than with a trend seen everywhere in Eyewear right now: Mirror lenses. Also known as ‘flash’ or ‘iridium’, this is actually a reflective coating on the front […]

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Enhance your style with RAEN

The Raen customer is not a trendsetter. They’re not looking at fashion sites, or stressing over how many likes or followers they have on Instagram. The Raen customer is outside enjoying life. They’re exploring, laughing, creating and being uniquely themselves. They’re the type of people that always look stylish because they are true to themselves. […]

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The Eyewear Girl: Australian Eyewear Advocate

Say the word ‘Influencer’ and you get a very mixed reaction from almost every audience. The most well known type of influencer is a fashion or travel influencer, who you see sharing stunning pictures every day in the world’s most exotic places, and wearing the latest fashion trends and making their pages look like a […]

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Titanium Frames

When purchasing eyewear there are many things to consider. Size, style, colour and comfort just to name a few. The materials the frames are made from have a huge impact on not only the design, but also the fit and weight of the frame. Today we are going to take a quick look at the […]

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Avanti Sun

The Brand ‘Avanti’ is very well known across the Australian optical industry as an affordable, colourful and durable option for independent practices. For years it has been on shelves as a respected addition to a stores range, with on trend shapes, a variety of colours and something that a dispenser would not be discouraged from […]

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